Key Responsibilities & Accountabilities (KRAs)

– Develop and execute e-commerce marketing strategies to drive traffic, optimize conversion rates, and increase sales.

– Manage and enhance product listing, optimizing content for SEO and user experience

– Analyse customer data and behaviour to inform marketing decisions and improve promotional campaigns

– Collaborate with cross functional teams including product development, design and logistics to implement successful marketing initiatives

– Advertising & Promotions : Plan and execute advertising campaigns to boost visibility and sales. Create, manage and analyse digital marketing campaigns across various platforms like Myntra, Amazon etc.

– Monitor industry trends and competitive landscape to identify new opportunities

– Revenue Growth : Identify and seize opportunities to increase revenue and market share.

– Competitive Benchmarking: Analyse competitors and market trends to maintain a competitive edge.

– Business Insights : Generate insights and reports to drive business decisions and strategy.

– Stakeholder Management : Collaborate with internal teams and marketplace contacts to ensure alignment.

Performance Tracking

– Monitor and report on KPIs and sales

Criteria Details

– Education : Bachelor’s degree in Business, Marketing, or related field. MBA preferred.

– Experience : 1-3 years in managing marketplace accounts, particularly Myntra, Amazon, AJIO, and Nykaa

– Domain Knowledge : Strong understanding of e-commerce and marketplace dynamics.

Skills

– Relationship Management: Excellent at building and nurturing professional relationships.

– Analytical Skills : Strong analytical and problem-solving skills.

– Communication : Exceptional verbal and written communication skills.

– Marketing Acumen: Proficient in running and optimizing digital ad campaigns.

– Negotiation Skills Strong negotiation and deal-making abilities.

Personal Attributes

– Results-Oriented : Focused on achieving and exceeding targets.

– Detail-Oriented : Attentive to details and highly organized.

– Proactive : Self-starter with a proactive approach to identifying and solving problems.

– Team Player : Ability to work collaboratively within a team and across departments performance metrics.